Someone had a great idea. Someone figured out that certain keywords draw consumers to purchase. This notion changed the world of marketing. "Natural", "Organic", "Pure"; these are some of the words we get bombarded with each day.
The chemical compound which consists of two hydrogen molecules and one oxygen molecule is probably the best example of what marketing can do for a product:
We are inundated with selection when we want a simple, refreshing drink of water. With merely a label we can be transported up to glacial heights or whisked away to a tropical paradise. Such a fantastical trip at such an unreasonable price tag, and sadly the reality is that we're pretty much having a drink of water. Water. WATER!
Well, I have an idea too. If we're going to monopolize on something as commonplace as water, then lets do it right. How about we give people what they REALLY want?! Now introducing, for the first time ever (that's right, you heard it here folks):